Welcome to Bend

Designed for explorers, dreamers, and go-getters, our clothing is made for those who crave adventure without sacrificing comfort. Whether you're hiking rugged trails, catching flights to new destinations, or simply embracing an active lifestyle, Bend moves with you.

Shop the look

Featherfeel Wide Leg Bottoms Featherfeel Fleece Half Zip Featherfeel Hybrid Jacket FeatherFeel Zip Top Featherfeel Shorts

Loving it

Our Featherfeel Range

Light as air, soft as a whisper, designed for all-day comfort. Whether you’re hiking, traveling, or simply moving through your day, this range moves with you – effortlessly. Once you’ve tried FeatherFeel, you’ll never want to wear anything else.

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Don't take our word for it

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"I am impressed with the quality of the clothes from the Bend brand. The fabric also makes it flexible enough for almost any activity!"

Rico Coetzee

Pretoria, South Africa

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"The buttery soft fabric is next-level comfort. Perfect for hiking, running, or even a quick Woolies run."

Elani Briedenhann

Stellenbosch, South Africa

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"I wear my puffer jacket almost every day! Amazing!"

Kara Eksteen

Johannesburg, South Africa

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"I am so impressed by this new brand! The fabric is soft and you can almost feel the quality that you’re wearing.
I will definitely be back for more!"

Gizelle Venske

Pretoria, South Africa

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"Stylish & practical... great quality!"

Claudia Lock

Pretoria, South Africa